Privacy policy

At BlueFly we respect your privacy and process your data in line with applicable data-protection law, including the GDPR where relevant.

What data we process

We collect anonymous browsing data through analytics tools, such as pages visited and device type, to improve the site. If you write to us through the contact form, we process the data you provide solely to respond to your request.

Legal basis and purpose

The legal basis is your consent for analytics cookies, and our legitimate interest in maintaining and improving the site. We do not sell your data to third parties.

Cookies

We use necessary technical cookies and, with your consent, analytics cookies. You can reject non-essential cookies and withdraw your consent at any time from your browser settings.

Your rights

You can exercise your rights of access, rectification, erasure, objection and portability. To do so, use our contact form and select the Privacy subject. Your request will be handled within the timeframes set by law.

Retention

We keep data only as long as necessary for the purposes described and delete it when it is no longer needed.